Category Manager
FMCG, Food Manufacturing
Minimum Requirements
- A degree or diploma in marketing, business management or other relevant discipline (minimum 3 years)
- Valid Code EB drivers’ licence
- Category Management and Thought Leadership
- Net Revenue Management
- Shopper Understanding and Shopper Marketing
- Data analytics and insight generation using various data sources (e.g. Nielsen RMS & CPS, Circana, REX, Insights, ASK’d, etc)
- Budget planning and cost management
- Commercial acumen
- Project management
- Multifunctional skill base (financial, customer operations or marketing)
- Marketing and brand management
- Market research and interpretation
- Growth Mindset
- Strategic Thinking
- Driven and capable of independent work
- Able to manage complexity and breadth while effectively managing time and conflicting demands
- Analyse shelf health (on-shelf availability, right forward share, best shelf position).
- Analyse pricing data (from relevant pricing tools) with corrective actions where out of strategy.
- Monitor product availability, visibility and affordability and consolidate feedback into actionable plans for the customer team to implement.
- Use and leverage specific category insights.
- Execute brand standards (brand DNA) and support development and execution of channel-specific brand standards.
- Measure and review category performance; margin and customer profitability.
- Create specific shelf planograms for customers/categories, ensuring fair share of shelf for all category participants
- Conduct periodic updates of planograms with new launches.
- Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency.
- Communicate with all account management and sales operations on any implementation initiatives to ensure smooth operation execution.
- Provide detailed and precise reports to illustrate trends, predictions and relevant strategies, with a focus on NRM analytics.
- Analyse and interpret key data.
- Provide regular reports on category results, including NRM reports.
- Assist in the production of reports, data, presentations and any other items deemed necessary to support the sales function.
- Develop and deliver new product launch plans in the trade, with required analysis and feedback.
- Support new product introductions for listing into mix.
- Ensure that critical customer information is available to the customer team.
- Identify customer information Responsibilities Category Management Analyse shelf health (on-shelf availability, right forward share, best shelf position).
- Skills and Requirements A degree or diploma in marketing, business management or other relevant discipline (minimum 3 years)
- Skills and Experience Minimum 3 to 5 years experience in category management and/or shopper marketing with demonstrated strength in:
- Other core skills required:
- Leadership standards and behaviours:
- Category Management
- Information Analysis, Management and Reporting
- New Product Launches
- Customer Relationship Management
- Identify customer information Responsibilities
- Identify customer information
- Minimum 3 to 5 years experience in category management and/or shopper marketing with demonstrated strength in:
Responsibilities
- Analyse shelf health (on-shelf availability, right forward share, best shelf position).
- Analyse pricing data (from relevant pricing tools) with corrective actions where out of strategy.
- Monitor product availability, visibility and affordability and consolidate feedback into actionable plans for the customer team to implement.
- Use and leverage specific category insights.
- Execute brand standards (brand DNA) and support development and execution of channel-specific brand standards.
- Measure and review category performance; margin and customer profitability.
- Create specific shelf planograms for customers/categories, ensuring fair share of shelf for all category participants
- Conduct periodic updates of planograms with new launches.
- Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency.
- Communicate with all account management and sales operations on any implementation initiatives to ensure smooth operation execution.
- Provide detailed and precise reports to illustrate trends, predictions and relevant strategies, with a focus on NRM analytics.
- Analyse and interpret key data.
- Provide regular reports on category results, including NRM reports.
- Assist in the production of reports, data, presentations and any other items deemed necessary to support the sales function.
- Develop and deliver new product launch plans in the trade, with required analysis and feedback.
- Support new product introductions for listing into mix.
- Ensure that critical customer information is available to the customer team.
- Identify customer information Responsibilities Category Management Analyse shelf health (on-shelf availability, right forward share, best shelf position).
- Category Management
- Information Analysis, Management and Reporting
- New Product Launches
- Customer Relationship Management
- Identify customer information Responsibilities
- Identify customer information
